Parsippany CPA

Our Tag Line is “Not All CPA’s are Alike”….and that’s true. It’s not only true, but it’s the backbone for how we conduct our business and how we have become successful. But what is also true, is that not all clients are alike either. Small businesses located in Parsippany have a unique advantage – you are located at the intersection of two major highways that literally take you anywhere in the State – or beyond.

That’s an incredible advantage vs. your competition. But that advantage alone, will not guarantee you success. Most small business owners are very good at what they do and extremely knowledgeable about whatever product or service they sell. Where they often fall short is in managing the finances of their businesses. Most small business owner’s struggle with at least one of the following – paperwork, keeping their books, or making financial decisions. Often, they struggle with all three. These are all areas in which our firm excels.

Being a full service CPA firm to the small business owner is complex. It involves all of the following services and roles:

  • Setting up an accurate set of books and records and helping or teaching the client to maintain those books and records
  • Most small businesses are devoid of systems and simply operate by the seat of their pants. While you may still make money this way, you are by no means, maximizing your profits. Good systems create efficiencies. Efficiencies save money.
  • Finding out what information a client needs to help them run their business – and then designing reports that detail that information in an easily readable format.
  • Establishing financial goals and budgets for the business and helping the business owner be accountable for those goals.
  • Projecting out the financial growth of the small business and comparing that with actual results over time.
  • Helping the small business owner obtain financing with a local Parsippany lender.
  • Overall strategic business planning – any business works better with systems in place.
  • Profitability Consultant – every business spends money unnecessarily. It’s just a fact of life. We look for those profit “leaks” and help you plug them. At a minimum, we at least identify them for you so that if you decide they are “necessary”, you are conscious of the fact that you are spending the money and you have quantified the expected return on that expenditure.
  • Tax compliance – making sure all taxes are filed accurately and on a timely basis
  • Strategic Tax Planning – making sure the small business owner pays the least amount of tax allowed by law and planning for new ways to lower that amount even more.

At the end of the day, we strive to be your virtual CFO.

Our mission is to help you by:

  • Streamlining your accounting so that you can concentrate on what you do best – running your business.
  • Giving you the information, reports, and resources you need to make decisions that will maximize your profitability
  • Being a trusted advisor, confident, and sometimes amateur psychologist as you struggle with the day to day adventures of your business.

Every small business owner needs someone to turn to. Someone to bounce ideas off of. Someone to commiserate with who knows and understands the struggles they face every day. We’ve dealt with thousands of small business owners – in Parsippany, in New Jersey, and all across the country. We are also small business owners, so we understand the issues you face. We “get” your pain. We know what works for small business owners (and what doesn’t) and we are here to help guide you towards success.

Not All CPA’s are Alike. Most CPA firms concentrate on preparing a tax return for you. Very little thought goes into how else can they help you. What are your needs. See how the other side lives – we invite you to find out what ” Not All CPA’s are Alike” really means and what a difference it can make in your business. Call us at (973) 276-0833 and change the course of your business.

Schedule a consultation. It’s fast, easy, and free!


or give us a call at 973-276-0833